Small Business Low Cost Marketing Methods
Here are some low cost marketing methods by which you can advertise your small business:
You can use Facebook marketing to engage local audience with you. This will help you to directly communicate with people living in your locality. Facebook Marketing is very effective low cost marketing method as we all know by maximum people who use internet. People from age 10 to 70 are on Facebook today. By using Facebook marketing you can get access to a large audience without spending too much money
As facebook marketing Instagram is also very popular social network but on Instagram most of the users are young people. So, it should be managed accordingly to youth,their inserts , their trends and fashion . It should be kept in mind that Instagram is a photo sharing platform. So you must have to maintain quality of your content .It will be good low cost marketing method. Good pictures on Instagram will help you to create a positive brand identity in the market
A well maintained website will also be beneficial in today’s world to your business. Website acts as an online space for you to showcase your products,services and key features, etc. Although people think having a website requires lot of technical knowledge and money, this is right in some ways, but many of us don’t know we can create website by ourselves using content management system sites from where you don’t have to write bulky codes and all that what you have to do is simply drag and drop elements which you want to put in you site. For Ex Wix , Shopify , Myraah , etc.
Having a website can be prove a low cost marketing method if seen in long term vision.
New trend in marketing is the Whatsapp marketing . It is very effective as no one can resist himself from using whatsapp today it has very big user base and very helpful in “word of mouth” marketing principal. You also know posts shared on whatsapp go viral very fast. Hence you can use Whatsapp as a marketing tool in today’s business world. You can do this by creating groups with your customers where they can query and order your product service from whatsapp thus it will became their need to have you on their whatsapp. You can also buy Special software(low cost) which automate whatsapp marketing and save your time.This low cost marketing method requires almost zero investment